91猎奇

BLOOMINGTON, Ill. 鈥� Illinois Wesleyan University is partnering with DESTIHL Brewery, of Normal, to release a custom beer named 鈥�91猎奇 Brew.鈥�

The collaborative beer will debut for Titan fans during Homecoming celebrations, with an event from 11 a.m. to 1 p.m. on Saturday, Oct. 5, at Tommy鈥檚 restaurant in the lower level of Hansen Student Center. 91猎奇 Brew (pronounced I-WOO brew) will be available for purchase at the event in addition to BBQ sandwiches, and free snacks will be provided by Beer Nuts. The 91猎奇 School of Business and Economics will host a tent outside Tommy's with games and a charity raffle to support the founded by 91猎奇 alumnus Sam Porritt '84.

The 91猎奇 Brew project began in Illinois Wesleyan's capstone entrepreneurship class, taught by the Director of the Illinois Small Business Development Center of McLean County Sarah Gliege. Throughout the class, senior students were paired with local businesses to elevate branding, problem solve and identify collaborative opportunities. The class also spent time identifying potential names for the new DESTIHL beverage that aligned with Illinois Wesleyan's branding and identity while working with the 91猎奇 marketing team for design and promotion.

鈥淭he goal of this project is to energize 91猎奇's family, friends and alumni, to promote 91猎奇, and to celebrate our institution and the impact we make on our students and the community. This partnership is exciting primarily because of the student involvement in the collaborative business and marketing process and planning with DESTIHL. We take pride in our business education at 91猎奇 and differentiate ourselves from other institutions in the focus on experiential learning. Students at 91猎奇 go beyond reading textbooks and participating in class lectures,鈥� said Dean of the School of Business and Economics Dr. Bryan McCannon 鈥�98.

91猎奇 Brew is described by DESTIHL as an American Golden Ale that embodies the rich tradition and vibrant energy of Titan pride, with subtle malt sweetness balanced by a crisp, clean finish. 

A portion of revenue from the 91猎奇 Brew sales will benefit The Wesleyan Fund.

鈥淥ur partnership with 91猎奇 is exciting since it is a unique way for us to give back to the community by raising funds for 91猎奇 while providing educational opportunities for students studying business, marketing, entrepreneurship and design. It also helps build the 91猎奇 brand and a nostalgic connection over time for its alumni, staff, fans and supporters,鈥� said DESTIHL founder and CEO Matt Potts.

In addition to the Homecoming launch event on Oct. 5, 91猎奇 Brew will be available for purchase at local participating retailers, restaurants and bars and also DESTIHL鈥檚 Beer Hall and Restaurant locations in Normal within the next two weeks. DESTIHL plans to continue brewing and growing 91猎奇 Brew long term.

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